Reid Evans

For 15+ years, I've dedicated myself to reveal and design the best experiences for physical and digital products, both for clients and myself. I've spent the first half my career in big ad agencies and the second half in product design studios. My process starts by shaping the brand through the lens of culture and business, because I believe a brand promise is the ultimate framework to ensure entrepreneurs make the right decisions again and again (e.g. positions the product, sparks emotional links between people and technology, opens up innovative service models, etc.). I believe that my work is most effective with companies in points of transition. My clients have included early stage startups and Fortune 500s from Fitbit, Sproutling, Intel, Casper, OTTO, Tesla, Wonder Workshop, Play Impossible, Casper and more. I have a B.A. from Columbia University, and an MBA in Design Strategy from California College of the Arts, and have received IDEA Silver and Bronze awards, a Fast Company Innovation by Design award and a CES Best of Innovation. My current venture is focused on revealing the unexpected in aquatic environments.